Why Now?

The Internet boom began around eighteen years ago in 1995. Back then nearly everyone who had a product or service to sell made a rush get a website online. For some businesses, however, that original website that was built in the late 1990s is still the same one they have today. The content is old and out of date. The graphics are stale or nonexistent and most businesses have no clue how many people, if any, visit their site. And worst of all, many have no idea that Google and the other search engines have drastically changed the rules for search results. So if you've been looking for a good reason to update that old website of yours, now is the time.

The approaching mobile tsunami

By the end of 2010, 27% of mobile phones were considered smart phones. That number has grown dramatically in 2013 and now more than 50% of Americans (150 million people) can’t live a day without their smart phones. And the trend towards smart phone use is growing exponentially. This is no longer an emerging market. It's here. Right now. People are searching for products and services on their mobile phones. Are you ready?

The myth

When I ask people if their site is mobile friendly, the usual response I get goes something like this, “Can’t any website be viewed on a smart phone?” The answer is yes, sort of. The reality is that a website designed for a widescreen desktop monitor does not translate well on mobile devices. It doesn't take much to prove this point. Simply load any non-mobile-friendly website into a mobile browser and see how difficult it is to navigate or access content. Or "Test Your Site" here.

The most important statistic is the staggering fact that well over 90% of people using mobile devices that access non-mobile-friendly websites will immediately leave that site. Data indicates that visits from mobile devices are around 20% for most websites. And this number is growing rapidly. So another way of looking at this is that if your site isn’t mobile friendly you're losing 20% of your visitors.

Lead or lose

Business owners who recognize the importance of having a mobile friendly website will have an advantage over their competitors with their circa 1990s websites. Mobile users will find and use the mobile friendly sites. And those sites that are mobile friendly will be able to take advantage of a wide range of mobile marketing opportunities such as text message marketing, QR codes, location based social media, and PPC ads for mobile.

The sad truth is that over 90% of the websites out there are not mobile friendly. This is your chance to get ahead of your competition. Wait and you’ll be left in the dust.

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