Research on mobile usability shows that a well-constructed and fully optimized mobile site significantly improves the user experience and allows people to find the information they are looking for more quickly and easily. A well thought-out mobile site basically says to your customers, "I understand that you’re on the go and I want to help answer your question or provide information to you as quickly and easily as possible."A mobile site takes advantage of the mobile nature of your customers
A mobile website allows you to fully take advantage of the things that make phones today unique. Click-to-call functions make it easy for a customer to call you directly from your site or already using for “features”.Having a site that is accessible on the go
Having a site that is optimized for mobile usage essentially means that your site, product, service from a local business search. After all, they’re already holding their phone. Mapping and GPS features built into our phones make it easy for customers to find us on the go.Portability
Mobile websites can be accessed anywhere and anytime. This constant connectivity provides the opportunity to connect with your audience wherever they may be and whenever they may be there.What's the difference between a mobile app and a mobile website?
Mobile sites bridge the gap between online and offline media
Check out these interesting facts:
- 91% of Americans keep their cell phones within 3 feet 24 hours a day
- Google: Mobile searches jumped 500% in just 24 months
- Google: Mobile search increasing while desktop search decreasing
- 5 billion people are using mobile phones now which makes them 5 times bigger than the Internet
- Google senior VP of product management, said "Clearly, Mobile is the future of search."
- Mobile phones have changed the face of communication and marketing in emerging markets around the world, and the implications are profound.
- Over half of all new connections to the Internet are from these new mobile phones.
- Smartphones have suddenly become the device to have.
- The consumer adoption rate of mobile devices is significantly faster compared to the adoption rates of laptop computers and wired Internet access in the '90s.
- Mobile Payments will see 55% user growth.
- Mobile web visitors are inherently different, so mobile Web design and development strategies must be aligned to this fact.
- Mobile Web content should be specific to mobile users looking to accomplish smaller tasks more quickly.
- he design user interface and functionality of mobile websites should be tailored specifically to varying device and browser types.